Jaaga 3.0 Story

New Successes and New Wave of Change –

Once we decided to move, we weren’t really sure where the pallet racks would go – questions of whether ‘Jaaga’ exists without a space? And if it does, in what form? Jaaga’s Pallet Racks needed at least a warehouse, or a resting place – hence we started looking for places around and outside of Bangalore – Which made looking for places around and outside of Bangalore happen – which made looking at farms that made this possible. There was an epic meeting concerning the moving of Pallet Racks..That, if, they are moved to an outside city space – what happens to Jaaga’s identity within the city’s space. That is when, we had to decide whether it continues to have an identity within the city. After the ten hour long meeting, it was decided to make a bombastic choice and go all out – host a penthouse within the city, and take up the Jaaga Farm House as well. 

As told by Akshay Kanti.

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